Partner tools & toolkits

The tools below can help Navigators, Certified Application Counselors, Champions for Coverage, and other partners promote, educate, and enroll consumers during the Marketplace Open Enrollment Period.

Champions for Coverage

As a Champion, the following resources are available for you to help you reach out to uninsured and underinsured individuals in your community.

Check back often for updated and new materials!

• Get an Event in a Box: The box includes printed Marketplace outreach materials that are shipped to you, like conference cards, brochures, posters, stickers, and more! It's available in English, Spanish, and some materials can be customized by ethnicity. These printed materials can be ordered by anyone who wants to promote the Health Insurance Marketplace.
• Downloadable Materials: The file includes Marketplace promotional materials and customizable materials, both in English and Spanish, as well as for various ethnicities. 
• Reference Sheet: A document that highlights critical resources to share with your partners.
• Talking Points: This file includes talking points to use for communicating with people in your communities.
• Health Care Worker Toolkit: This toolkit includes social media content and talking points to help with your outreach to uninsured health care workers.
• Theme Weeks: Theme Weeks are available for each week of the Open Enrollment Period to help Champions for Coverage and other partners focus on certain audiences.
  • Week of Action January 9 – 15, 2022 Toolkit
    • Last Chance to Enroll in Health Coverage
  • Week of Action January 2 – 8, 2022 Toolkit
    • Young Adult and Young Families Week of Action and National Youth Enrollment Day
  • Week of Action December 26 – January 1 Toolkit
    • Start the New Year Off Healthy
  • Week of Action December 19 – 25 Toolkit
    • Give the Gift of Healthcare Week
  • Week of Action December 12 – 18 Toolkit
    • AANHPI (Asian American, Native Hawaiian, Pacific Islander), AI/AN/Tribal (American Indian, Alaska Native, Tribal), and Women’s Week of Action
  • Week of Action December 5 – 11 Toolkit
    • Faith and Gig Workers Week of Action
  • Week of Action November 28 – December 4 Toolkit
    • LGBTQ+ Week of Action
  • Week of Action November 22 – 27 Toolkit
    • Thankful for Coverage and Small Business Saturday Week of Action 
  • Week of Action November 14 – 21 Toolkit
    • Early Childhood Educators, Latino, Men’s Health, and Rural Health Week of Action
  • Week of Action November 7 – 13 Toolkit
    • Black Community Week of Action Toolkit
    • Pre-Existing Conditions/Disability Week of Action Toolkit
    • Veteran's Day Toolkit
• Theme Week Graphics: Graphics that can be posted on Facebook and Twitter or used in sharing information about the Theme Week.
  • January Theme Weeks Graphics (ZIP) 
  • December Theme Weeks Graphics (ZIP) 
  • November Theme Weeks Graphics (ZIP)
• Theme Week Fact Sheets: Fact sheets that can be used during the Theme Weeks.
  • Early Childhood Educators (English and Spanish)
• Calendar of Events: This calendar of events includes Theme Weeks, Upcoming Partner Webinars, and other important events.
• List of Champions for Coverage: Use this file to help identify Champions for Coverage in your regions to partner with to further promote the Marketplace.
• Navigator Contact Awardees: Includes Navigators throughout the country that Champions for Coverage can partner with to help promote the Marketplace.
• Application Form to apply to become a Champion for Coverage.
• Find Local Help Website: Direct consumers to this website to find local Navigators, Agents/Brokers, or other Assisters to enroll in the Marketplace.
• Champion for Coverage mailbox: champion@cms.hhs.gov. Email this mailbox for questions or information on the Champions for Coverage program.
• Recordings, Transcripts, and PowerPoint Slides of Recent Partner Meetings
  • Navigators and Certified Application Counselors Kick-off Event October 22, 2021 (transcript)
  • Champions for Coverage Kick-off Webinar October 25, 2021 (transcript)
  • Open Enrollment Partner Meeting November 4, 2021 (transcript)
  • Open Enrollment Partner Meeting November 12, 2021 (transcript)
  • Open Enrollment Partner Meeting November 18, 2021 (transcript)
  • Open Enrollment Partner Meeting November 23, 2021 (transcript)
  • Open Enrollment Partner Meeting December 2, 2021 (transcript)
  • Open Enrollment Partner Meeting December 9, 2021 (transcript)
  • Open Enrollment Partner Meeting December 16, 2021 (transcript)
  • Open Enrollment Partner Meeting December 21, 2021 (transcript)

Navigators & Certified Application Counselors

Below you’ll find Marketplace branding guidelines, customizable templates that allow you to create your own communications materials, and how to order Marketplace outreach products.

Marketplace brand guidelines

• Health Insurance Marketplace Brand Identity and Design Standards

Social Media

• January 15 Deadline Week Social Media Toolkit
  • English | Spanish
• January 15 Deadline Week Social Media Graphics
  • English | Spanish
• Marketplace Open Enrollment Social Media Toolkit 
  • English | Spanish
• Social media graphics 
  • English | Spanish

Customizable materials

• The Health Insurance Marketplace DIY Design Toolkit 
• Factsheet templates 
• Postcards
• Poster 11x17"
• Posters 24x36"
• Need health coverage? (flyer)
  • English | Spanish (coming soon)

Order a product

• Need a Product? Order Now
  • English | Spanish

Glossaries

• Health Coverage and Medical Terms
• Summary of Benefits and Coverage and Uniform Glossary
• Uniform Glossary (English)
• Uniform Glossary (Chinese)
• Uniform Glossary (Navajo)
• Uniform Glossary (Navajo – Oral Translation)
• Uniform Glossary (Spanish)
• Uniform Glossary (Tagalog)
• Marketplace Spanish Glossary